Where human factors meets marketing

Joachim Meyer*, F. Jacob Seagull

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Abstract

Promoting the marriage of marketing techniques and human factors research in product development.

Original languageEnglish
Pages (from-to)22-25
Number of pages4
JournalErgonomics in Design
Volume4
Issue number7
DOIs
StatePublished - Jul 1996
Externally publishedYes

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