TY - GEN
T1 - What if an AI told you that 2 + 2 is 5? Conformity to algorithmic recommendations
AU - Liel, Yotam
AU - Zalmanson, Lior
N1 - Publisher Copyright:
© ICIS 2020. All rights reserved.
PY - 2021
Y1 - 2021
N2 - Organizations are increasingly integrating human-AI decision-making processes. Therefore, it is crucial to make sure humans possess the ability to call out algorithms' biases and errors. Biased algorithms were shown to negatively affect access to loans, hiring processes, judicial decisions, and more. Thus, studying workers' ability to balance reliance on algorithmic recommendations and critical judgment towards them, holds immense importance and potential social gain. In this study, we focused on gig-economy platform workers (MTurk) and simple perceptual judgment tasks, in which algorithmic mistakes are relatively visible. In a series of experiments, we present workers with misleading advice perceived to be the results of AI calculations and measure their conformity to the erroneous recommendations. Our initial results indicate that such algorithmic recommendations hold strong persuasive power, even compared to recommendations that are presented as crowd-based. Our study also explores the effectiveness of mechanisms for reducing workers' conformity in these situations.
AB - Organizations are increasingly integrating human-AI decision-making processes. Therefore, it is crucial to make sure humans possess the ability to call out algorithms' biases and errors. Biased algorithms were shown to negatively affect access to loans, hiring processes, judicial decisions, and more. Thus, studying workers' ability to balance reliance on algorithmic recommendations and critical judgment towards them, holds immense importance and potential social gain. In this study, we focused on gig-economy platform workers (MTurk) and simple perceptual judgment tasks, in which algorithmic mistakes are relatively visible. In a series of experiments, we present workers with misleading advice perceived to be the results of AI calculations and measure their conformity to the erroneous recommendations. Our initial results indicate that such algorithmic recommendations hold strong persuasive power, even compared to recommendations that are presented as crowd-based. Our study also explores the effectiveness of mechanisms for reducing workers' conformity in these situations.
KW - AI-human decision making
KW - Conformity
KW - Experiments
KW - Gig-workers
UR - http://www.scopus.com/inward/record.url?scp=85103464614&partnerID=8YFLogxK
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AN - SCOPUS:85103464614
T3 - International Conference on Information Systems, ICIS 2020 - Making Digital Inclusive: Blending the Local and the Global
BT - International Conference on Information Systems, ICIS 2020 - Making Digital Inclusive
PB - Association for Information Systems
T2 - 2020 International Conference on Information Systems - Making Digital Inclusive: Blending the Local and the Global, ICIS 2020
Y2 - 13 December 2020 through 16 December 2020
ER -