Drawing on the conceptual framework of symbolic types, the paper analyses a case study of media presentation of the old in Israel. Being a T.V. based fund raising event, the motif of the role of the elderly as dependent, vulnerable and collective social victims was prominent. The paper argues that this symbolic position construction serves to impart cultural attributes to an unidentifiable phenomenon, while exonerating the non-aged viewer from assuming personal responsibility to his/her kith and kin by means of communal moral absolution. It is also maintained that the symbolic type generated helps to create a barrier between the living and the dead.
- social stereotypes
- symbolic types