Variety seeking, market partitioning and segmentation

Research output: Working paper / PreprintWorking paper

Original languageEnglish
Place of PublicationTel Aviv
PublisherIsrael Institute of Business Research
Number of pages22
StatePublished - 1984

Publication series

NameWorking paper (Makhon le-mehkar asakim be-Yisrael)
PublisherIsrael Institute of Business Research
Volumeno. 84/813

ULI Keywords

  • uli
  • Market segmentation
  • Niche marketing
  • Segmented market

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