Original language | English |
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Place of Publication | Tel Aviv |
Publisher | Israel Institute of Business Research |
Number of pages | 22 |
State | Published - 1984 |
Publication series
Name | Working paper (Makhon le-mehkar asakim be-Yisrael) |
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Publisher | Israel Institute of Business Research |
Volume | no. 84/813 |
ULI Keywords
- uli
- Market segmentation
- Niche marketing
- Segmented market