Using virtual reality to induce multi-trial inattentional blindness despite trial-by-trial measures of awareness

Rony Hirschhorn*, Dan Biderman, Natalie Biderman, Itay Yaron, Rotem Bennet, Meir Plotnik, Liad Mudrik

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

2 Scopus citations

Abstract

Unconscious processing has been widely examined using diverse and well-controlled methodologies. However, the extent to which these findings are relevant to real-life instances of information processing without awareness is limited. Here, we present a novel inattentional blindness (IB) paradigm in virtual reality (VR). In three experiments, we managed to repeatedly induce IB while participants foveally viewed salient stimuli for prolonged durations. The effectiveness of this paradigm demonstrates the close relationship between top-down attention and subjective experience. Thus, this method provides an ecologically valid setup to examine processing without awareness.

Original languageEnglish
Pages (from-to)3452-3468
Number of pages17
JournalBehavior Research Methods
Volume56
Issue number4
DOIs
StatePublished - Jun 2024

Funding

FundersFunder number
Milner Foundation
Human Frontier Science ProgramCDA00061/2018

    Keywords

    • Ecological research
    • Inattentional blindness
    • Unconscious processing
    • Virtual reality

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