TY - GEN
T1 - Using retweets to shape our online persona
T2 - 2016 International Conference on Information Systems, ICIS 2016
AU - Geva, Hilah
AU - Oestreicher-Singer, Gal
AU - Saar-Tsechansky, Maytal
PY - 2016
Y1 - 2016
N2 - Online socializing technologies have given rise to new social behaviors. We focus on the effect of reiteration tool (tools that enable us to redistribute a copy of content that others have posted) on users' online persona building. Specifically, we study retweeting behavior on Twitter and ask: (1) Do users expand the breadth of topics they discuss? (2) Do users change the distribution of the topics they discuss? (3) Does the behaviors of experts differ from those of non-experts? We use data about 2,435 non-expert users, and 415 expert users and the users whom they follow and use LDA topic modeling to derive the topics in both self-tweets and retweets. We find that users rarely add new topics when retweeting and they do not alter significantly the distribution of topics. Also, this tendency is stronger among expert users, indicating that they rely more on their own words for impression management.
AB - Online socializing technologies have given rise to new social behaviors. We focus on the effect of reiteration tool (tools that enable us to redistribute a copy of content that others have posted) on users' online persona building. Specifically, we study retweeting behavior on Twitter and ask: (1) Do users expand the breadth of topics they discuss? (2) Do users change the distribution of the topics they discuss? (3) Does the behaviors of experts differ from those of non-experts? We use data about 2,435 non-expert users, and 415 expert users and the users whom they follow and use LDA topic modeling to derive the topics in both self-tweets and retweets. We find that users rarely add new topics when retweeting and they do not alter significantly the distribution of topics. Also, this tendency is stronger among expert users, indicating that they rely more on their own words for impression management.
KW - Economics of information systems
KW - Social media
KW - Social technology
UR - http://www.scopus.com/inward/record.url?scp=85047567463&partnerID=8YFLogxK
U2 - 10.2139/ssrn.2759811
DO - 10.2139/ssrn.2759811
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AN - SCOPUS:85047567463
T3 - 2016 International Conference on Information Systems, ICIS 2016
BT - 2016 International Conference on Information Systems, ICIS 2016
PB - Association for Information Systems
Y2 - 11 December 2016 through 14 December 2016
ER -