TY - JOUR
T1 - TURNING OFF YOUR BETTER JUDGEMENT-CONFORMITY TO ALGORITHMIC RECOMMENDATIONS
AU - Liel, Yotam
AU - Zalmanson, Lior
N1 - Publisher Copyright:
© 2023, Academy of Management. All rights reserved.
PY - 2023
Y1 - 2023
N2 - This research investigates the extent to which humans rely on algorithmic advice, even when it contradicts their better judgment. Drawing from classic research on social conformity, it examines workers performing simple and objective tasks' adherence to clearly erroneous algorithmic recommendations. Results from three studies (n = 1,085) show that substantial percentages of workers follow erroneous algorithmic recommendations (8.8%-26.5% of tasks). Furthermore, workers are more likely to conform to algorithmic recommendations than to identical recommendations generated by humans. The study also finds that conformity decreases when workers perceive the real-life impact of their decisions as high.
AB - This research investigates the extent to which humans rely on algorithmic advice, even when it contradicts their better judgment. Drawing from classic research on social conformity, it examines workers performing simple and objective tasks' adherence to clearly erroneous algorithmic recommendations. Results from three studies (n = 1,085) show that substantial percentages of workers follow erroneous algorithmic recommendations (8.8%-26.5% of tasks). Furthermore, workers are more likely to conform to algorithmic recommendations than to identical recommendations generated by humans. The study also finds that conformity decreases when workers perceive the real-life impact of their decisions as high.
UR - http://www.scopus.com/inward/record.url?scp=85185305797&partnerID=8YFLogxK
U2 - 10.5465/AMPROC.2023.277bp
DO - 10.5465/AMPROC.2023.277bp
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AN - SCOPUS:85185305797
SN - 0065-0668
VL - 2023
JO - Academy of Management Annual Meeting Proceedings
JF - Academy of Management Annual Meeting Proceedings
IS - 1
T2 - 83rd Annual Meeting of the Academy of Management, AOM 2023
Y2 - 4 August 2023 through 8 August 2023
ER -