Turning content viewers into subscribers

Lior Zalmanson*, Gal Oestreicher-Singer

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

6 Scopus citations
Original languageEnglish
Pages (from-to)11-13
Number of pages3
JournalMIT Sloan Management Review
Volume57
Issue number3
StatePublished - 15 Mar 2016

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