TY - JOUR
T1 - TORN BETWEEN ONLINE MEDIA STORIES
T2 - TRAIT AMBIVALENCE'S INFLUENCE ON SCHADENFREUDE
AU - Hornik, Jacob
AU - Rachamim, Matti
N1 - Publisher Copyright:
© 2023 University of Nevada Las Vegas. All rights reserved.
PY - 2023/12
Y1 - 2023/12
N2 - Schadenfreude, a bittersweet social phenomenon, is considered an atypical and complicated state that might reflect ambivalent types of sentiments — a mix of both positive and negative reactions and complaints towards others’ misfortunes. This research note reports an exploratory study examining the association between trait ambivalence and four different online marketing schadenfreude stimuli. Based on the results, trait ambivalence appears to provide a novel explanation for schadenfreude responses, suggesting a link between schadenfreude and trait ambivalence when consumers encounter online information about a disliked or rival entity’s misfortune.
AB - Schadenfreude, a bittersweet social phenomenon, is considered an atypical and complicated state that might reflect ambivalent types of sentiments — a mix of both positive and negative reactions and complaints towards others’ misfortunes. This research note reports an exploratory study examining the association between trait ambivalence and four different online marketing schadenfreude stimuli. Based on the results, trait ambivalence appears to provide a novel explanation for schadenfreude responses, suggesting a link between schadenfreude and trait ambivalence when consumers encounter online information about a disliked or rival entity’s misfortune.
UR - http://www.scopus.com/inward/record.url?scp=85184019657&partnerID=8YFLogxK
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AN - SCOPUS:85184019657
SN - 0899-8620
VL - 36
SP - 3
EP - 14
JO - Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior
JF - Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior
IS - 2
ER -