@article{78cb2eafd63b46a888c6bab4b3e98a0b,
title = "The {"}Sprinter effect{"}: When self-control and involvement stand in the way of sequential performance",
abstract = "This research examines the joint effect of dispositional self-control and situational involvement on performance in two successive resource-demanding tasks. We demonstrate that being highly involved and having high self-control facilitates high performance in the first task but, contrary to intuition, may jeopardize performance in a second, unexpected task. We term this the {"}sprinter effect{"} and demonstrate it in both lab and field settings. We further explore how a {"}marathon{"} mindset can debias this effect.",
keywords = "Impulsive buying, Involvement, Mindset, Resource depletion, Self-control",
author = "Danit Ein-Gar and Yael Steinhart",
note = "Funding Information: This research was supported in part by a Grant from The Israel Foundations Trustees (2008–2010). The authors would like to thank the JCP editor, AE and reviewers for their helpful comments; and to Dr. Liat Levontin for her creative and beneficial ideas. ",
year = "2011",
month = jul,
doi = "10.1016/j.jcps.2010.11.003",
language = "אנגלית",
volume = "21",
pages = "240--255",
journal = "Journal of Consumer Psychology",
issn = "1057-7408",
publisher = "John Wiley and Sons Inc.",
number = "3",
}