This study examines the social work mission of improving life quality from the perspectives of first- and second-year students working towards a BSW. Students were asked to evaluate professional commitment to this mission, as well as its implementation in their practicum activities and through schoolwork. Perceptions were tapped in regard to the quality of life construct, which consists of four fields (psychology, physical, social, cultural) and four modes (expressive, adaptive, integrative, conservative). A series of 2 (school year) 2 4 (fields or modes) MANOVAs indicated that the profession was indeed perceived as committed to and socializing its new members to improve their clients' life quality while emphasizing their psychological well-being. Results highlighted significant differences among the indicators of the quality of life construct, between first- and second-year students, and within the examined content areas. The social perspective was found to have lost its centricity during socialization. Moreover, the conservative mode (oriented at preservation) was highlighted in students' practicum, whereas the change-oriented expressive mode was highlighted in their schoolwork. The study calls for an open and courageous professional debate about what the mission of this profession is and whether our socialization processes lead newcomers to implement this mission in practice.