TY - JOUR
T1 - The product cycle revisited
T2 - Knowledge intensity and firm internationalization
AU - Almor, Tamar
AU - Hashai, Niron
AU - Hirsch, Seev
PY - 2006
Y1 - 2006
N2 - ■ This paper presents an expanded version of the product cycle framework, which illustrates how the role of R&D, production and marketing activities, as a salient determinant of competitive advantage, evolves along the product cycle. The framework considers the implications of these changes for the internationalization of firms marketing products belonging to the different phases of the cycle. ■ The paper shows how changes in "knowledge-intensity" of products along the product cycle are interrelated with changes in "service-intensity" and "distance premium" and thus enable to predict the sequence in which low knowledge intensive and high knowledge intensive firms internationalize R&D, production and marketing activities.
AB - ■ This paper presents an expanded version of the product cycle framework, which illustrates how the role of R&D, production and marketing activities, as a salient determinant of competitive advantage, evolves along the product cycle. The framework considers the implications of these changes for the internationalization of firms marketing products belonging to the different phases of the cycle. ■ The paper shows how changes in "knowledge-intensity" of products along the product cycle are interrelated with changes in "service-intensity" and "distance premium" and thus enable to predict the sequence in which low knowledge intensive and high knowledge intensive firms internationalize R&D, production and marketing activities.
KW - Distance premium
KW - Internationalization
KW - Knowledge
KW - Product cycle
KW - Services
UR - http://www.scopus.com/inward/record.url?scp=33947500749&partnerID=8YFLogxK
U2 - 10.1007/s11575-006-0113-7
DO - 10.1007/s11575-006-0113-7
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AN - SCOPUS:33947500749
SN - 0938-8249
VL - 46
SP - 507
EP - 528
JO - Management International Review
JF - Management International Review
IS - 5
ER -