The product cycle revisited: Knowledge intensity and firm internationalization

Tamar Almor*, Niron Hashai, Seev Hirsch

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review


■ This paper presents an expanded version of the product cycle framework, which illustrates how the role of R&D, production and marketing activities, as a salient determinant of competitive advantage, evolves along the product cycle. The framework considers the implications of these changes for the internationalization of firms marketing products belonging to the different phases of the cycle. ■ The paper shows how changes in "knowledge-intensity" of products along the product cycle are interrelated with changes in "service-intensity" and "distance premium" and thus enable to predict the sequence in which low knowledge intensive and high knowledge intensive firms internationalize R&D, production and marketing activities.

Original languageEnglish
Pages (from-to)507-528
Number of pages22
JournalManagement International Review
Issue number5
StatePublished - 2006


  • Distance premium
  • Internationalization
  • Knowledge
  • Product cycle
  • Services


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