In three experiments, we explored automatic influences of memory in a conceptual memory task, as affected by a levels-of-processing (LoP) manipulation. We also explored the origins of the LoP effect by examining whether the effect emerged only when participants in the shallow condition truncated the perceptual processing (the lexical-processing hypothesis) or even when the entire word was encoded in this condition (the conceptual-processing hypothesis). Using the process-dissociation procedure and an implicit association-generation task, we found that the deep encoding condition yielded higher estimates of automatic influences than the shallow condition. In support of the conceptual processing hypothesis, the LoP effect was found even when the shallow task did not lead to truncated processing of the lexical units. We suggest that encoding for meaning is a prerequisite for automatic processing on conceptual tests of memory.