TY - GEN
T1 - The Online Community Management Triad - Managerial Dynamics of Community Admins in the Age of Algorithms
AU - Welcman, Yaara
AU - Zalmanson, Lior
N1 - Publisher Copyright:
© 2021 42nd International Conference on Information Systems, ICIS 2021 TREOs: "Building Sustainability and Resilience with IS: A Call for Action". All Rights Reserved.
PY - 2021
Y1 - 2021
N2 - Online communities have gained prominence in recent years. With their growth in numbers, there has been an increasing challenge to enforce rules and community guidelines. Many community platforms have introduced AI to take over specific managerial duties from the human admins to address this challenge. In this paper, we study this new form of online community hybrid management. To do so, we draw on classical sociological theory and employ Simmel's concept of the triad (1950), which details the dynamics of the social relations between three actors, modifying it to include a non-human actor, namely machine learning algorithms, and employing it in a qualitative study of Facebook Groups. This triadic approach to analyze current online community management dynamics can help increase our understanding of human-algorithms co-management, particularly in online communities and shed light on broader challenges and opportunities in implementing algorithmic management in social environments.
AB - Online communities have gained prominence in recent years. With their growth in numbers, there has been an increasing challenge to enforce rules and community guidelines. Many community platforms have introduced AI to take over specific managerial duties from the human admins to address this challenge. In this paper, we study this new form of online community hybrid management. To do so, we draw on classical sociological theory and employ Simmel's concept of the triad (1950), which details the dynamics of the social relations between three actors, modifying it to include a non-human actor, namely machine learning algorithms, and employing it in a qualitative study of Facebook Groups. This triadic approach to analyze current online community management dynamics can help increase our understanding of human-algorithms co-management, particularly in online communities and shed light on broader challenges and opportunities in implementing algorithmic management in social environments.
KW - Facebook
KW - Online communities
KW - algorithmic management
KW - algorithms
KW - triad
UR - http://www.scopus.com/inward/record.url?scp=85192381533&partnerID=8YFLogxK
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AN - SCOPUS:85192381533
T3 - 42nd International Conference on Information Systems, ICIS 2021 TREOs: "Building Sustainability and Resilience with IS: A Call for Action"
BT - 42nd International Conference on Information Systems, ICIS 2021 TREOs
PB - Association for Information Systems
T2 - 42nd International Conference on Information Systems: Building Sustainability and Resilience with IS: A Call for Action, ICIS 2021 TREOs
Y2 - 12 December 2021 through 15 December 2021
ER -