@article{04d39565a39b424e815f46c5adfb21e1,
title = "The multicollinearity illusion in moderated regression analysis",
abstract = "Numerous papers in the fields of marketing and consumer behavior that utilize moderated multiple regression express concerns regarding the existence of a multicollinearity problem in their analyses. In most cases, however, as we show in this paper, the perceived multicollinearity problem is merely an illusion that arises from misinterpreting high correlations between independent variables and interaction terms.",
keywords = "Interaction, Moderated multiple regression, Multicollinearity, Regression analysis",
author = "David Disatnik and Liron Sivan",
note = "Publisher Copyright: {\textcopyright} 2014, Springer Science+Business Media New York.",
year = "2016",
month = jun,
day = "1",
doi = "10.1007/s11002-014-9339-5",
language = "אנגלית",
volume = "27",
pages = "403--408",
journal = "Marketing Letters",
issn = "0923-0645",
publisher = "Springer New York",
number = "2",
}