Numerous papers in the fields of marketing and consumer behavior that utilize moderated multiple regression express concerns regarding the existence of a multicollinearity problem in their analyses. In most cases, however, as we show in this paper, the perceived multicollinearity problem is merely an illusion that arises from misinterpreting high correlations between independent variables and interaction terms.
|Number of pages||6|
|State||Published - 1 Jun 2016|
- Moderated multiple regression
- Regression analysis