The multicollinearity illusion in moderated regression analysis

David Disatnik, Liron Sivan

Research output: Contribution to journalArticlepeer-review

Abstract

Numerous papers in the fields of marketing and consumer behavior that utilize moderated multiple regression express concerns regarding the existence of a multicollinearity problem in their analyses. In most cases, however, as we show in this paper, the perceived multicollinearity problem is merely an illusion that arises from misinterpreting high correlations between independent variables and interaction terms.

Original languageEnglish
Pages (from-to)403-408
Number of pages6
JournalMarketing Letters
Volume27
Issue number2
DOIs
StatePublished - 1 Jun 2016

Keywords

  • Interaction
  • Moderated multiple regression
  • Multicollinearity
  • Regression analysis

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