The Image of Israeli Banking

Ephraim Yuchtman-Yaar, Oded Shenkar

Research output: Contribution to journalReview articlepeer-review


The authors evaluate the image of the Israeli banking system on seven key dimensions: effectiveness, quality of counselling, fairness, influence, innovativeness, sensitivity and prestige. The data, from a representative sample of the urban Israeli population, showed that a clear differentiation among the seven attributes, and a decline in the industry's ratings for effectiveness, fairness and quality of counselling between 1980 and 1984 could probably be attributed to the Israeli bank share crisis of 1983.

Original languageEnglish
Pages (from-to)69-80
Number of pages12
JournalInternational Journal of Bank Marketing
Issue number3
StatePublished - 3 Jan 1986


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