This study explored the effect of similarity‐dissimilarity between the donor and the recipient on the recipient's self‐perception and his perception of the donor. A 2 x 2 between‐subjects design was employed in which aid versus no aid and similarity versus dissimilarity were the experimental factors. The results indicate that receiving aid from a similar other had a negative effect on the recipient's situational self‐esteem and self‐confidence, while aid from a dissimilar other had a positive effect on situational self‐esteem and self‐confidence. Social comparison theory (Festinger, 1954) was suggested as a means of explaining this finding. In addition, it was found that a donor of aid was more favorably rated than a nondonor.
|Number of pages
|Journal of Applied Social Psychology
|Published - Sep 1974