@techreport{6070306896494dccb0f7fe097a7f07cd,
title = "The effect of Purchase-Reinforcement on price promotions",
author = "Givon, {Moshe M} and Falkovitz, {Meira S}",
note = "{"}January 1996{"}.",
year = "1996",
language = "אנגלית",
series = "Working paper (Israel Institute of business Research)",
publisher = "Tel Aviv University, Faculty of Management, The Leon Recanati Graduate School of Business Administration",
type = "WorkingPaper",
institution = "Tel Aviv University, Faculty of Management, The Leon Recanati Graduate School of Business Administration",
}