TY - JOUR
T1 - The dynamics of competition in the internet search engine market
AU - Gandal, Neil
PY - 2001/7
Y1 - 2001/7
N2 - Search engines hold the key to helping consumers access the wealth of information on the web. In this paper I examine the evolution of and competition in the internet search engine market. The goal of my analysis is to examine whether early entrants benefit in the long run from their first-mover position in internet markets. I find that while early entrants (Yahoo, Lycos, Excite, Infoseek, and Altavista) still have an advantage, the pure "brand effect" advantage has been declining over time. Yahoo has maintained its leadership position by providing a superior product. The success of a wave of recent new entrants suggests that entry barriers are still quite low in the internet search engine market.
AB - Search engines hold the key to helping consumers access the wealth of information on the web. In this paper I examine the evolution of and competition in the internet search engine market. The goal of my analysis is to examine whether early entrants benefit in the long run from their first-mover position in internet markets. I find that while early entrants (Yahoo, Lycos, Excite, Infoseek, and Altavista) still have an advantage, the pure "brand effect" advantage has been declining over time. Yahoo has maintained its leadership position by providing a superior product. The success of a wave of recent new entrants suggests that entry barriers are still quite low in the internet search engine market.
KW - D43
KW - Empirical study
KW - Entry
KW - Internet
KW - L86
KW - Search engines
UR - http://www.scopus.com/inward/record.url?scp=0035400239&partnerID=8YFLogxK
U2 - 10.1016/S0167-7187(01)00065-0
DO - 10.1016/S0167-7187(01)00065-0
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AN - SCOPUS:0035400239
SN - 0167-7187
VL - 19
SP - 1103
EP - 1117
JO - International Journal of Industrial Organization
JF - International Journal of Industrial Organization
IS - 7
ER -