The Color of Children's Gender Stereotypes

Rachel Karniol*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review


To examine the impact of gender and gender-related color stereotypes, 98 Israeli preschoolers and 3rd graders chose between booklets mismatched in the stereotypicality of color (pink vs. blue) versus illustration (Batman vs. Bratz) and subsequently colored gender-stereotyped versus gender-neutral illustrations with male and female-stereotyped color crayons. Color was ignored in booklet choice. More colors were used for figures stereotypically associated with one's own gender. Boys' use of female-stereotyped colors did not vary across figures and differed significantly from chance. Boys avoided coloring the female-stereotyped figure and using pink. Girls used fewer female-stereotyped colors for the male-stereotyped figure but used both types of color equally for the other figures. The results were discussed in terms of children's socialization into gender roles

Original languageEnglish
Pages (from-to)119-132
Number of pages14
JournalSex Roles
Issue number1
StatePublished - Jul 2011


  • Children
  • Color
  • Drawing
  • Gender stereotypes
  • Gender-stereotyped figures


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