The cold glow of success: Responses to social rejection as affected by attitude similarity between the rejected and chosen individuals

Studied the effects of attitudinal similarity between two males on reactions to social rejection by a female. Sixty‐five male undergraduate students had met an attitudinally similar or dissimilar male confederate. Later a female confederate either chose or did not choose the male confederate as a work partner. Following that, measures designed to tap subjects affective state and self evaluations were administered. Two way interactions for affect and self evaluations (p < 0.01 and p 7lt; 0.05 respectively) indicate that, relative to a control group, only subjects whose similar male partner was chosen expressed unfavorable affect and self‐evaluations. The relevance of these findings for the affective consequences of social comparison processes is discussed.