Temporary versus permanent: Experience-Dependent brand choice

Research output: Working paper / Preprint › Working paper

Original language	English
Place of Publication	Tel Aviv
Publisher	Tel Aviv University, Faculty of Management, The Leon Recanati Graduate School of Business Administration
Number of pages	20
State	Published - 1992

Name	Working paper (Israel Institute of business Research)
Publisher	Tel Aviv University, Faculty of Management, The Leon Recanati Graduate School of Business Administration
Volume	48:92

ULI Keywords

@techreport{7c8b09e2322b432ea77cde9428f24179,

title = "Temporary versus permanent: Experience-Dependent brand choice",

author = "Givon, {Moshe M}",

year = "1992",

language = "אנגלית",

series = "Working paper (Israel Institute of business Research)",

publisher = "Tel Aviv University, Faculty of Management, The Leon Recanati Graduate School of Business Administration",

type = "WorkingPaper",

institution = "Tel Aviv University, Faculty of Management, The Leon Recanati Graduate School of Business Administration",

}