Spreading the handwashing message: An alternative to traditional media campaigns

Laura Rosen, David Brody, David Zucker, Orly Manor, Marina Meier, Bruce Rosen, Eimi Lev, Dan Engelhard

Research output: Contribution to journalArticlepeer-review

Abstract

Schools are a natural place from which to disseminate health messages to the community. Sending an entertaining handwashing video home with preschoolers as a component of a school-based program yielded impressive degrees of penetration and reach among families; consequently, this strategy offers a promising alternative to traditional media campaigns.

Original languageEnglish
Pages (from-to)562-564
Number of pages3
JournalAmerican Journal of Infection Control
Volume38
Issue number7
DOIs
StatePublished - Sep 2010

Keywords

  • Handwashing
  • communicable disease control
  • education
  • health promotion
  • video

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