Split attention problems in interactive moving audiovisual texts

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review


New interactive media works based upon moving audio-visual material oftenresult in distraction rather than sustainedengagement. Using Dual Coding theory,Cognitive Load theory, and Constructivist Narrative Film Theory, this study claims thatdistraction results from split attention problemsgenerated by these works. Analysis of severalnew media works, particularly "Interactivefilms", instantiates these claims. For interactivemoving audio-visual works to sustain deep wideranged engagement, multi-tasking split attention problems have to be avoided or managed
Original languageEnglish
Title of host publicationProceedings of the Fifth International Digital Arts and Culture Conference.(DAC’03)
Number of pages5
StatePublished - 2003


  • Interactive Cinema
  • Split Attention,
  • Constructivist Narrative Film Theory
  • Cognitive Load theory
  • Audio Visual

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