Selecting Industries for Export Growth—A Directional Policy Matrix Approach

I. Ayal, A. Peer, J. Zif

Research output: Contribution to journalArticlepeer-review


This article presents a methodology for screening a large number of branches of industry or product-market groups, and setting priorities on support for export promotion. The methodology is an adaptation and extension of directional policy matrix methods, which are widely used for other strategic planning problems. The article specifies the methodology, presents an actual application for a major trading corporation, and discusses the advantages and the limitations of the approach.

Original languageEnglish
Pages (from-to)22-33
Number of pages12
JournalJournal of Macromarketing
Issue number1
StatePublished - Jun 1987


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