TY - JOUR
T1 - Selecting Industries for Export Growth—A Directional Policy Matrix Approach
AU - Ayal, I.
AU - Peer, A.
AU - Zif, J.
PY - 1987/6
Y1 - 1987/6
N2 - This article presents a methodology for screening a large number of branches of industry or product-market groups, and setting priorities on support for export promotion. The methodology is an adaptation and extension of directional policy matrix methods, which are widely used for other strategic planning problems. The article specifies the methodology, presents an actual application for a major trading corporation, and discusses the advantages and the limitations of the approach.
AB - This article presents a methodology for screening a large number of branches of industry or product-market groups, and setting priorities on support for export promotion. The methodology is an adaptation and extension of directional policy matrix methods, which are widely used for other strategic planning problems. The article specifies the methodology, presents an actual application for a major trading corporation, and discusses the advantages and the limitations of the approach.
UR - http://www.scopus.com/inward/record.url?scp=17144405474&partnerID=8YFLogxK
U2 - 10.1177/027614678700700103
DO - 10.1177/027614678700700103
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AN - SCOPUS:17144405474
SN - 0276-1467
VL - 7
SP - 22
EP - 33
JO - Journal of Macromarketing
JF - Journal of Macromarketing
IS - 1
ER -