Scary health warnings can boost sales

Ziv Carmon, Yael Steinhart, Yaacov Trope

Research output: Contribution to journal › Article › peer-review

Cite this

TY - JOUR

T1 - Scary health warnings can boost sales

AU - Carmon, Ziv

AU - Steinhart, Yael

AU - Trope, Yaacov

PY - 2013

Y1 - 2013

UR - http://www.scopus.com/inward/record.url?scp=84884174640&partnerID=8YFLogxK

M3 - ???researchoutput.researchoutputtypes.contributiontojournal.article???

AN - SCOPUS:84884174640

SN - 0017-8012

JO - Harvard Business Review

JF - Harvard Business Review

IS - OCT

ER -