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Research Directions in Macromarketing: A New England Perspective
Robert W. Nason, Nikhilesh Dholakia, Aaron J. Alton, Albert Della Bitta, Ruby Roy Dholakia, Greg Lessne, Ronald Fullerton, Patricia Meyers, Richard Nielsen, Anil Pandya, Jehiel Zif
Research output: Contribution to journal › Article › peer-review