Research Directions in Macromarketing: A New England Perspective

Robert W. Nason; Nikhilesh Dholakia; Aaron J. Alton; Albert Della Bitta; Ruby Roy Dholakia; Greg Lessne; Ronald Fullerton; Patricia Meyers; Richard Nielsen; Anil Pandya; Jehiel Zif

doi:10.1177/027614678600600109

Research Directions in Macromarketing: A New England Perspective

Robert W. Nason, Nikhilesh Dholakia, Aaron J. Alton, Albert Della Bitta, Ruby Roy Dholakia, Greg Lessne, Ronald Fullerton, Patricia Meyers, Richard Nielsen, Anil Pandya, Jehiel Zif

Research output: Contribution to journal › Article › peer-review

Abstract

A group of New England macromarketers met at the University of Rhode Island, Kingston, in July 1984 to explore research directions in macromarketing. At issue was the perceived need to accelerate empirical and applied work in macromarketing and to augment the intellectual base for the field. This article reports on the research directions that evolved from the Kingston meeting and subsequent interactions.

Original language	English
Pages (from-to)	65-69
Number of pages	5
Journal	Journal of Macromarketing
Volume	6
Issue number	1
DOIs	https://doi.org/10.1177/027614678600600109
State	Published - Jun 1986
Externally published	Yes

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author = "Nason, {Robert W.} and Nikhilesh Dholakia and Alton, {Aaron J.} and Bitta, {Albert Della} and Dholakia, {Ruby Roy} and Greg Lessne and Ronald Fullerton and Patricia Meyers and Richard Nielsen and Anil Pandya and Jehiel Zif",

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AU - Lessne, Greg

AU - Fullerton, Ronald

AU - Meyers, Patricia

AU - Nielsen, Richard

AU - Pandya, Anil

AU - Zif, Jehiel

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Research Directions in Macromarketing: A New England Perspective

Abstract

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