Reputation, image, prestige, and goodwill: An interdisciplinary approach to organizational standing

Oded Shenkar*, Ephraim Yuchtman-Yaar

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

144 Scopus citations

Abstract

Reputation, image, prestige, and goodwill are concepts used by different disciplines, e.g., economics, marketing, sociology, and accounting, to denote the general standing of organizations among their counterparts. In this paper, the various concepts are reviewed and compared in terms of semantics, organizational cost, determinants, and implications, among others. An interdisciplinary, multiconstituency framework of organizational standing is developed, and research propositions are delineated.

Original languageEnglish
Pages (from-to)1361-1381
Number of pages21
JournalHuman Relations
Volume50
Issue number11
DOIs
StatePublished - Nov 1997

Keywords

  • Goodwill
  • Image
  • Interdisciplinary
  • Prestige
  • Reputation
  • Standing

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