Reputation at the Birth of Corporate Governance.

The article discusses the reputation of merchants and businesses during the Middle Ages through the early 17th century. It discusses coalitions formed by Jewish merchants in the era identified by the author as the Cairo Geniza, the formation of trading hubs, and obstacles faced by English and Dutch oceanic Eurasian traders. The article also discusses the enterprises the English East India Company and the Dutch East India Company. According to the article, corporate governance made its first significant steps during the early 17th century.