TY - JOUR
T1 - Repeated budgeted second price ad auction
AU - Arnon, Asaph
AU - Mansour, Yishay
N1 - Publisher Copyright:
© Springer Science+Business Media New York 2013.
PY - 2014/4
Y1 - 2014/4
N2 - Our main goal is to abstract existing repeated sponsored search ad auction mechanisms which incorporate budgets, and study their equilibrium and dynamics. Our abstraction has multiple agents bidding repeatedly for multiple identical items (such as impressions in an ad auction). The agents are budget limited and have a value per item. We abstract this repeated interaction as a one-shot game, which we call budget auction, where agents submit a bid and a budget, and then items are sold by a sequential second price auction. Once an agent exhausts its budget it does not participate in the proceeding auctions. Our main result shows that if agents bid conservatively (never bid above their value) then there always exists a pure Nash equilibrium. We also study simple dynamics of repeated budget auctions, showing their convergence to a Nash equilibrium for two agents and for multiple agents with identical budgets.
AB - Our main goal is to abstract existing repeated sponsored search ad auction mechanisms which incorporate budgets, and study their equilibrium and dynamics. Our abstraction has multiple agents bidding repeatedly for multiple identical items (such as impressions in an ad auction). The agents are budget limited and have a value per item. We abstract this repeated interaction as a one-shot game, which we call budget auction, where agents submit a bid and a budget, and then items are sold by a sequential second price auction. Once an agent exhausts its budget it does not participate in the proceeding auctions. Our main result shows that if agents bid conservatively (never bid above their value) then there always exists a pure Nash equilibrium. We also study simple dynamics of repeated budget auctions, showing their convergence to a Nash equilibrium for two agents and for multiple agents with identical budgets.
KW - Algorithmic game theory
KW - Auctions
KW - Budget
KW - Sponsored search
UR - http://www.scopus.com/inward/record.url?scp=85028219636&partnerID=8YFLogxK
U2 - 10.1007/s00224-013-9472-1
DO - 10.1007/s00224-013-9472-1
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AN - SCOPUS:85028219636
SN - 1432-4350
VL - 54
SP - 453
EP - 478
JO - Theory of Computing Systems
JF - Theory of Computing Systems
IS - 3
ER -