R & D marketing: A Management Simulation

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@article{61e5ef33006c4acab7fdbe118990087d,

title = "R & D marketing: A Management Simulation",

author = "Igal Ayal and Jehiel Zif",

year = "1978",

month = dec,

doi = "10.1177/104687817800900404",

language = "אנגלית",

volume = "9",

pages = "429--443",

journal = "Simulation and Gaming",

issn = "1046-8781",

publisher = "SAGE Publications Inc.",

number = "4",

}

TY - JOUR

T1 - R & D marketing

T2 - A Management Simulation

AU - Ayal, Igal

AU - Zif, Jehiel

PY - 1978/12

Y1 - 1978/12

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U2 - 10.1177/104687817800900404

DO - 10.1177/104687817800900404

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AN - SCOPUS:84970247774

SN - 1046-8781

VL - 9

SP - 429

EP - 443

JO - Simulation and Gaming

JF - Simulation and Gaming

IS - 4

ER -