Abstract
A study is made of the changes over time in the relationship between purchase price, rental charges and maintenance costs for four IBM computer systems. The observed changes are examined in an attempt to infer their causes. It is concluded that, apparently, IBM's purchase-to-rent ratio or payback policy is determined primarily by marketing considerations, such as competition with third party leasing companies, rather than by cost of capital or technological considerations.
| Original language | English |
|---|---|
| Pages (from-to) | 101-103 |
| Number of pages | 3 |
| Journal | Manage Datamatics |
| Volume | 5 |
| Issue number | 3 |
| State | Published - 1976 |