TY - JOUR
T1 - Preparing for Novel Versus Familiar Events
T2 - Shifts in Global and Local Processing
AU - Förster, Jens
AU - Liberman, Nira
AU - Shapira, Oren
PY - 2009/8
Y1 - 2009/8
N2 - Six experiments examined whether novelty versus familiarity influences global versus local processing styles. Novelty and familiarity were manipulated by either framing a task as new versus familiar or by asking participants to reflect upon novel versus familiar events prior to the task (i.e., procedural priming). In Experiments 1-3, global perception was enhanced after novelty priming or framing, whereas familiarity priming facilitated local perception relative to a control group. In Experiment 4, participants used more inclusive categories under novelty priming and narrower categories under familiarity priming. In Experiments 5-6, participants construed actions and products more abstractly when these were framed as novel as compared to familiar. These results support the construal level theory (N. Liberman & Y. Trope, 2008; Y. Trope & N. Liberman, 2003) contention that having less direct experience is associated with using higher construal levels. Implications of the findings for research on mood, processing styles, stereotypes, and consumer research are discussed.
AB - Six experiments examined whether novelty versus familiarity influences global versus local processing styles. Novelty and familiarity were manipulated by either framing a task as new versus familiar or by asking participants to reflect upon novel versus familiar events prior to the task (i.e., procedural priming). In Experiments 1-3, global perception was enhanced after novelty priming or framing, whereas familiarity priming facilitated local perception relative to a control group. In Experiment 4, participants used more inclusive categories under novelty priming and narrower categories under familiarity priming. In Experiments 5-6, participants construed actions and products more abstractly when these were framed as novel as compared to familiar. These results support the construal level theory (N. Liberman & Y. Trope, 2008; Y. Trope & N. Liberman, 2003) contention that having less direct experience is associated with using higher construal levels. Implications of the findings for research on mood, processing styles, stereotypes, and consumer research are discussed.
KW - conceptual scope
KW - construal level
KW - novelty
KW - procedural priming
KW - processing styles
UR - http://www.scopus.com/inward/record.url?scp=69049120228&partnerID=8YFLogxK
U2 - 10.1037/a0015748
DO - 10.1037/a0015748
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AN - SCOPUS:69049120228
SN - 0096-3445
VL - 138
SP - 383
EP - 399
JO - Journal of Experimental Psychology: General
JF - Journal of Experimental Psychology: General
IS - 3
ER -