TY - JOUR
T1 - Political social identity and selective exposure
AU - Dvir-Gvirsman, Shira
N1 - Publisher Copyright:
© 2018, © 2018 Taylor & Francis Group, LLC.
PY - 2019/11/2
Y1 - 2019/11/2
N2 - Politics is not merely concerned with beliefs and ideology; it also encapsulates components of social identity. This study examines the consumption of partisan media, via the prism of social-identity theory. Strength of political identity is proposed as an explanation for selective exposure. Additionally, the study suggests that by creating a conflict between orthogonal social identities, selective exposure can be reduced. Two survey experiments were conducted (N = 300), each experiment focusing on one element of media: the identity of the writer, or the identity of the persona at the center of the news story. Both experiments demonstrated that political social identity influences media selection.
AB - Politics is not merely concerned with beliefs and ideology; it also encapsulates components of social identity. This study examines the consumption of partisan media, via the prism of social-identity theory. Strength of political identity is proposed as an explanation for selective exposure. Additionally, the study suggests that by creating a conflict between orthogonal social identities, selective exposure can be reduced. Two survey experiments were conducted (N = 300), each experiment focusing on one element of media: the identity of the writer, or the identity of the persona at the center of the news story. Both experiments demonstrated that political social identity influences media selection.
UR - http://www.scopus.com/inward/record.url?scp=85058688556&partnerID=8YFLogxK
U2 - 10.1080/15213269.2018.1554493
DO - 10.1080/15213269.2018.1554493
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AN - SCOPUS:85058688556
SN - 1521-3269
VL - 22
SP - 867
EP - 889
JO - Media Psychology
JF - Media Psychology
IS - 6
ER -