TY - CHAP
T1 - Political ideology
T2 - Basis for a dynamic social identity
AU - Briley, Donnel A.
AU - Jung, Kiju
AU - Danziger, Shai
N1 - Publisher Copyright:
© Americus Reed II and Mark Forehand 2019. All rights reserved.
PY - 2019/1/1
Y1 - 2019/1/1
N2 - Because the political world has become increasingly polarized and contentious, people’s political ideologies form the basis for a social identity of growing importance and influence. This chapter discusses the foundations of political identity, as well as its effects on consumer behavior. The authors isolate a key dimension distinguishing liberals and conservatives, system justification motivation, and draw implications for how this disposition influences various consumer behaviors. Further, adopting a dynamic view, they examine transitory situational factors that can either increase or decrease a person’s system justification motivation and alter behaviors.
AB - Because the political world has become increasingly polarized and contentious, people’s political ideologies form the basis for a social identity of growing importance and influence. This chapter discusses the foundations of political identity, as well as its effects on consumer behavior. The authors isolate a key dimension distinguishing liberals and conservatives, system justification motivation, and draw implications for how this disposition influences various consumer behaviors. Further, adopting a dynamic view, they examine transitory situational factors that can either increase or decrease a person’s system justification motivation and alter behaviors.
UR - http://www.scopus.com/inward/record.url?scp=85089638264&partnerID=8YFLogxK
U2 - 10.4337/9781788117739.00038
DO - 10.4337/9781788117739.00038
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AN - SCOPUS:85089638264
SN - 9781788117722
SP - 374
EP - 387
BT - Handbook of Research on Identity Theory in Marketing
PB - Edward Elgar Publishing Ltd.
ER -