Perception of Innovation: How to Attract Non-Early Adopters to Adopt Earlier

Sarit Moldovan; Ruth Zwick; Liat Hadar

Perception of Innovation: How to Attract Non-Early Adopters to Adopt Earlier

Sarit Moldovan, Ruth Zwick, Liat Hadar

Coller School of Management

Open University of Israel

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

Early adopters are the first to adopt innovations and are considered crucial to product success. Yet, non-early adopters make the majority of the market. We present evidence that reducing the perceived innovativeness of the product, by presenting consumers with a much more innovative product, may encourage non-early adopters to adopt the innovation while maintaining early adopters' adoption intentions. ()

Translated title of the contribution	תפיסת חדשנות: איך למשוך מאמצים לא-מוקדמים לאמץ מוקדם יותר
Original language	English
Title of host publication	Proceedings of the 16th Chais Conference for the Study of Innovation and Learning Technologies: Learning in the Digital Era
Place of Publication	רעננה
Publisher	The Open University of Israel; Shoham Technology in Distance Education; Research Center for Innovation in Learning Technologies
Chapter	E56-E60
Number of pages	44
State	Published - 2021

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Consumers
Inventions
Technological innovations

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Moldovan, S., Zwick, R., & Hadar, L. (2021). Perception of Innovation: How to Attract Non-Early Adopters to Adopt Earlier. In Proceedings of the 16th Chais Conference for the Study of Innovation and Learning Technologies: Learning in the Digital Era The Open University of Israel; Shoham Technology in Distance Education; Research Center for Innovation in Learning Technologies. https://www.openu.ac.il/Lists/MediaServer_Documents/entrepreneurship/chais2021.pdf

Moldovan, Sarit ; Zwick, Ruth ; Hadar, Liat. / Perception of Innovation: How to Attract Non-Early Adopters to Adopt Earlier. Proceedings of the 16th Chais Conference for the Study of Innovation and Learning Technologies: Learning in the Digital Era. רעננה : The Open University of Israel; Shoham Technology in Distance Education; Research Center for Innovation in Learning Technologies, 2021.

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Moldovan, S, Zwick, R & Hadar, L 2021, Perception of Innovation: How to Attract Non-Early Adopters to Adopt Earlier. in Proceedings of the 16th Chais Conference for the Study of Innovation and Learning Technologies: Learning in the Digital Era. The Open University of Israel; Shoham Technology in Distance Education; Research Center for Innovation in Learning Technologies, רעננה. <https://www.openu.ac.il/Lists/MediaServer_Documents/entrepreneurship/chais2021.pdf>

Perception of Innovation: How to Attract Non-Early Adopters to Adopt Earlier. / Moldovan, Sarit; Zwick, Ruth; Hadar, Liat.
Proceedings of the 16th Chais Conference for the Study of Innovation and Learning Technologies: Learning in the Digital Era. רעננה: The Open University of Israel; Shoham Technology in Distance Education; Research Center for Innovation in Learning Technologies, 2021.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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Moldovan S, Zwick R, Hadar L. Perception of Innovation: How to Attract Non-Early Adopters to Adopt Earlier. In Proceedings of the 16th Chais Conference for the Study of Innovation and Learning Technologies: Learning in the Digital Era. רעננה: The Open University of Israel; Shoham Technology in Distance Education; Research Center for Innovation in Learning Technologies. 2021

Perception of Innovation: How to Attract Non-Early Adopters to Adopt Earlier

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