Perceived External Prestige, Organizational Identification and Affective Commitment: A Stakeholder Approach

Abraham Carmeli, Gershon Gilat, Jacob Weisberg

Research output: Contribution to journalArticlepeer-review

Abstract

This study examines the influence of employees’ personal beliefs about the way three stakeholder groups – customers, competitors and suppliers – evaluate the organization's prestige (ie perceived external prestige) regarding organizational members’ cognitive identification and affective commitment. The results show that among the three stakeholders’ groups, perceived external prestige is positively related to member cognitive identification, which, in turn, results in enhanced affective (love and joy) commitment.

Original languageEnglish
Pages (from-to)92-104
Number of pages13
JournalCorporate Reputation Review
Volume9
Issue number2
DOIs
StatePublished - 1 Jun 2006
Externally publishedYes

Keywords

  • affective commitment
  • image
  • organizational identification
  • perceived external prestige
  • stakeholder theory

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