@techreport{b5f8059e2f004cb4ac3fb2efe69bb293,
title = "Partial carryover of advertising with purchase reinforcement",
author = "Givon, {Moshe M}",
year = "1991",
language = "אנגלית",
series = "Working paper (Israel Institute of business Research)",
publisher = "Tel Aviv University, Faculty of Management, The Leon Recanati Graduate School of Business Administration",
type = "WorkingPaper",
institution = "Tel Aviv University, Faculty of Management, The Leon Recanati Graduate School of Business Administration",
}