Out of Sight, on the Mind: Facing the Challenge of Measuring Intangibles

Research output: Contribution to journalShort surveypeer-review

Abstract

Measuring intangible assets is a critical component of business systems. When linkages are made between inputs and outputs for intangibles, with attributable benefits, it should be possible to assess return on investment. This article highlights the challenges of measuring intangibles and offers some concrete suggestions for integrating this into corporate practice.

Original languageEnglish
Pages (from-to)64-65
Number of pages2
JournalJournal of Biolaw and Business
Volume6
Issue number3
StatePublished - 2003

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