Objectives and Performance Evaluation of Marketing Boards

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	413-427
Number of pages	15
Journal	European Journal of Marketing
Volume	12
Issue number	6
DOIs	https://doi.org/10.1108/EUM0000000004974
State	Published - 1 Jun 1978

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title = "Objectives and Performance Evaluation of Marketing Boards",

author = "Jehiel Zif and Dov Israeli",

year = "1978",

month = jun,

day = "1",

doi = "10.1108/EUM0000000004974",

language = "אנגלית",

volume = "12",

pages = "413--427",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald Group Publishing Ltd.",

number = "6",

}

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AU - Israeli, Dov

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SN - 0309-0566

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EP - 427

JO - European Journal of Marketing

JF - European Journal of Marketing

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