Nursing work environment, professional self-actualization and marketing of the nursing profession: Cross-sectional study

Aim: To explore associations between nurses' sense of professional self-actualization, nursing work environment and their involvement in promotion and marketing of the nursing profession. Design: A descriptive cross-sectional study. Methods: 144 nurses from various clinical fields completed a promotion and marketing activity questionnaire, selected items from the Brief Index of Self-Actualization and a part of the Revised Nursing Work Index. Results: Nurses' perception of their work environment and holding a master's degree in nursing were associated with their involvement in promotion activities [R² = 0.27, F(4, 113) = 10.4, p <.001]. Nurses' perception of their work environment was associated with their sense of professional self-actualization [R² = 0.21, F(2, 121) = 16.5, p <.001]. Nurses' sense of professional self-actualization did not contribute to the explanation of variance in their involvement in promotion of the nursing profession.