MATHEMATICAL PROGRAMMING MODELS FOR THE DETERMINATION OF ATTRIBUTE WEIGHTS.

Dov Pekelman*, Subrata K. Sen

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Abstract

Several versions of a mathematical programming model which determines attribute weights for each consumer are empirically evaluated using data on dry cereals and automobiles. The model is found to be a good predictor of consumer preferences, particularly for dry cereals. Managerial implications for product repositioning, new product design, and market segmentation are discussed in the paper.

Original languageEnglish
Pages (from-to)1217-1229
Number of pages13
JournalManagement Science
Volume20
Issue number8
DOIs
StatePublished - 1974

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