MATHEMATICAL PROGRAMMING MODELS FOR THE DETERMINATION OF ATTRIBUTE WEIGHTS.

Dov Pekelman; Subrata K. Sen

doi:10.1287/mnsc.20.8.1217

MATHEMATICAL PROGRAMMING MODELS FOR THE DETERMINATION OF ATTRIBUTE WEIGHTS.

Dov Pekelman^*, Subrata K. Sen

^*Corresponding author for this work

Coller School of Management

Research output: Contribution to journal › Article › peer-review

Abstract

Several versions of a mathematical programming model which determines attribute weights for each consumer are empirically evaluated using data on dry cereals and automobiles. The model is found to be a good predictor of consumer preferences, particularly for dry cereals. Managerial implications for product repositioning, new product design, and market segmentation are discussed in the paper.

Original language	English
Pages (from-to)	1217-1229
Number of pages	13
Journal	Management Science
Volume	20
Issue number	8
DOIs	https://doi.org/10.1287/mnsc.20.8.1217
State	Published - 1974

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10.1287/mnsc.20.8.1217

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title = "MATHEMATICAL PROGRAMMING MODELS FOR THE DETERMINATION OF ATTRIBUTE WEIGHTS.",

abstract = "Several versions of a mathematical programming model which determines attribute weights for each consumer are empirically evaluated using data on dry cereals and automobiles. The model is found to be a good predictor of consumer preferences, particularly for dry cereals. Managerial implications for product repositioning, new product design, and market segmentation are discussed in the paper.",

author = "Dov Pekelman and Sen, {Subrata K.}",

year = "1974",

doi = "10.1287/mnsc.20.8.1217",

language = "אנגלית",

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AB - Several versions of a mathematical programming model which determines attribute weights for each consumer are empirically evaluated using data on dry cereals and automobiles. The model is found to be a good predictor of consumer preferences, particularly for dry cereals. Managerial implications for product repositioning, new product design, and market segmentation are discussed in the paper.

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M3 - מאמר

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EP - 1229

JO - Management Science

JF - Management Science

SN - 0025-1909

IS - 8

ER -

MATHEMATICAL PROGRAMMING MODELS FOR THE DETERMINATION OF ATTRIBUTE WEIGHTS.

Abstract

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