TY - JOUR
T1 - Marketing Factors in Small Country Manufactured Exports
T2 - Are market Share and Market Growth Rate Really Important?
AU - Ayal, Igal
AU - Hirsch, Seev
N1 - Publisher Copyright:
© 1982, Academy of International Business.
PY - 1982/6/1
Y1 - 1982/6/1
N2 - In the decision-making process, strategic market and product policy planning systems usually concentrate on market size, market growth rate, market share, and relative product quality. These factors emerge from studies involving relatively large firms that operate in the national market place. This study attempts to extend the findings to industries composed of much smaller firms that operate in international markets. Analysis of empirical data shows that market share, market size, and quality (in that order) retain their significance, while market growth rate becomes less important. These findings are highly important for small- and moderate-sized firms that are planning international market strategies.
AB - In the decision-making process, strategic market and product policy planning systems usually concentrate on market size, market growth rate, market share, and relative product quality. These factors emerge from studies involving relatively large firms that operate in the national market place. This study attempts to extend the findings to industries composed of much smaller firms that operate in international markets. Analysis of empirical data shows that market share, market size, and quality (in that order) retain their significance, while market growth rate becomes less important. These findings are highly important for small- and moderate-sized firms that are planning international market strategies.
UR - http://www.scopus.com/inward/record.url?scp=0343105431&partnerID=8YFLogxK
U2 - 10.1057/palgrave.jibs.8490551
DO - 10.1057/palgrave.jibs.8490551
M3 - ???researchoutput.researchoutputtypes.contributiontojournal.article???
AN - SCOPUS:0343105431
SN - 0047-2506
VL - 13
SP - 73
EP - 85
JO - Journal of International Business Studies
JF - Journal of International Business Studies
IS - 2
ER -