Marketing Factors in Small Country Manufactured Exports: Are market Share and Market Growth Rate Really Important?

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Abstract

In the decision-making process, strategic market and product policy planning systems usually concentrate on market size, market growth rate, market share, and relative product quality. These factors emerge from studies involving relatively large firms that operate in the national market place. This study attempts to extend the findings to industries composed of much smaller firms that operate in international markets. Analysis of empirical data shows that market share, market size, and quality (in that order) retain their significance, while market growth rate becomes less important. These findings are highly important for small- and moderate-sized firms that are planning international market strategies.

Original languageEnglish
Pages (from-to)73-85
Number of pages13
JournalJournal of International Business Studies
Volume13
Issue number2
DOIs
StatePublished - 1 Jun 1982

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