The development and international launch of 81 industrial products developed in the 1980s by 55 electronics and chemicals manufacturers in Israel was investigated in detail. Performance of 25 preparatory marketing activities was factor-analyzed. Seven factors were identified, and used to develop four product clusters according to total activity pattern. The activity patterns are significantly correlated with economic success. The best performers were the market-guided developers. While firm size and project size are related to activity pattern, they are not the sole determinants: firms of similar size with similar-sized projects in the same industry behave differently, and thus post different results.
|Number of pages||7|
|State||Published - 1987|