TY - GEN
T1 - Learning item Temporal dynamics for predicting buying sessions
AU - Bogina, Veronika
AU - Kuflik, Tsvi
AU - Mokryn, Osnat
N1 - Publisher Copyright:
© Copyright 2016 ACM.
PY - 2016/3/7
Y1 - 2016/3/7
N2 - Identifying whether an e-commerce session will end up in a buy is an ongoing research topic. A session predicted as a non-buying one may trigger recommender systems, thus increasing the probability of a buy. Alternatively, a session predicted as a buying session may enable recommender systems to predict additional items. In this work, we suggest a prediction model leveraging the temporal characteristics of both the session and the items clicked in that session. Our method introduces a buying probability per session as a function of the clicked-items recent purchase history, and the session temporal characteristics. Empirical results on imbalanced e-commerce dataset with more than nine million sessions demonstrate that we achieve high Precision, Recall and ROC in predicting whether a session ends up with a purchase. In a wider perspective, our findings shed light on the importance of considering items temporal dynamics in e-commerce sites recommendations.
AB - Identifying whether an e-commerce session will end up in a buy is an ongoing research topic. A session predicted as a non-buying one may trigger recommender systems, thus increasing the probability of a buy. Alternatively, a session predicted as a buying session may enable recommender systems to predict additional items. In this work, we suggest a prediction model leveraging the temporal characteristics of both the session and the items clicked in that session. Our method introduces a buying probability per session as a function of the clicked-items recent purchase history, and the session temporal characteristics. Empirical results on imbalanced e-commerce dataset with more than nine million sessions demonstrate that we achieve high Precision, Recall and ROC in predicting whether a session ends up with a purchase. In a wider perspective, our findings shed light on the importance of considering items temporal dynamics in e-commerce sites recommendations.
KW - Electronic commerce
KW - Imbalanced Data Set
KW - Machine Learning
KW - Recommender Systems
KW - Temporal Dynamics
UR - http://www.scopus.com/inward/record.url?scp=84963730962&partnerID=8YFLogxK
U2 - 10.1145/2856767.2856781
DO - 10.1145/2856767.2856781
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AN - SCOPUS:84963730962
SN - 9781450341370
T3 - International Conference on Intelligent User Interfaces, Proceedings IUI
SP - 251
EP - 255
BT - Proceedings of the 21st International Conference on Intelligent User Interfaces
PB - Association for Computing Machinery
T2 - 21st International Conference on Intelligent User Interfaces, IUI 2016
Y2 - 7 March 2016 through 10 March 2016
ER -