L'éthos et ses doubles contemporains Perspectives disciplinaires

Translated title of the contribution: Ethos and its contemporary equivalents. Disciplinary perspectives

Research output: Contribution to journalReview articlepeer-review

Abstract

This article provides a short survey of contemporary notions that allow, in the framework of the social sciences and the humanities, for an analysis of the ways in which a speaking or acting subject manages a social interaction through the production of an appropriate self-image. It thus presents notions borrowed from various disciplines (presentation of self, impression management, corporate image, branding) in their connection to rhetorical ethos as defined in the classical tradition, and stresses in this context the specificity of language studies. The approach of argumentation in discourse to ethos is presented and partly illustrated in a sample of political autobiography (Ségolène Royal's post electoral book).

Translated title of the contributionEthos and its contemporary equivalents. Disciplinary perspectives
Original languageFrench
Pages (from-to)13-30
Number of pages18
JournalLangage et Societe
Volume149
Issue number3
DOIs
StatePublished - 2014

Keywords

  • Argumentation in discourse
  • Branding
  • Ethos
  • Political autobiography
  • Presentation of self

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