Original language | English |
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Pages (from-to) | 235-237 |
Number of pages | 3 |
Journal | International Journal of Research in Marketing |
Volume | 32 |
Issue number | 3 |
DOIs | |
State | Published - 1 Sep 2015 |
Introduction to the IJRM Special Issue on Marketing and Innovation
Gui Liberali, Stefan Stremersch, Roland T. Rust, Eitan Muller
Research output: Contribution to journal › Editorial