Introduction to the IJRM Special Issue on Marketing and Innovation

Gui Liberali; Stefan Stremersch; Roland T. Rust; Eitan Muller

doi:10.1016/j.ijresmar.2015.08.001

Introduction to the IJRM Special Issue on Marketing and Innovation

Gui Liberali^*, Stefan Stremersch, Roland T. Rust, Eitan Muller

^*Corresponding author for this work

Coller School of Management

Research output: Contribution to journal › Editorial

Original language	English
Pages (from-to)	235-237
Number of pages	3
Journal	International Journal of Research in Marketing
Volume	32
Issue number	3
DOIs	https://doi.org/10.1016/j.ijresmar.2015.08.001
State	Published - 1 Sep 2015

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10.1016/j.ijresmar.2015.08.001

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title = "Introduction to the IJRM Special Issue on Marketing and Innovation",

author = "Gui Liberali and Stefan Stremersch and Rust, {Roland T.} and Eitan Muller",

year = "2015",

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day = "1",

doi = "10.1016/j.ijresmar.2015.08.001",

language = "אנגלית",

volume = "32",

pages = "235--237",

journal = "International Journal of Research in Marketing",

issn = "0167-8116",

publisher = "Elsevier B.V.",

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AU - Stremersch, Stefan

AU - Rust, Roland T.

AU - Muller, Eitan

PY - 2015/9/1

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VL - 32

SP - 235

EP - 237

JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

IS - 3

ER -

Introduction to the IJRM Special Issue on Marketing and Innovation

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