Introduction to the IJRM Special Issue on Marketing and Innovation

Gui Liberali, Stefan Stremersch, Roland T. Rust, Eitan Muller

Research output: Contribution to journalEditorial

Original languageEnglish
Pages (from-to)235-237
Number of pages3
JournalInternational Journal of Research in Marketing
Volume32
Issue number3
DOIs
StatePublished - 1 Sep 2015

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