Original language | English |
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Place of Publication | Tel-Aviv |
Publisher | The Israel Institute of Business Research |
Number of pages | 14 |
State | Published - 1999 |
Publication series
Name | Working paper (Israel Institute of Business Research) |
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Publisher | The Israel Institute of Business Research |
Volume | 9/99 |
ULI Keywords
- uli
- Brand choice
- Consumer behavior
- Brand preferences -- Brand choice
- Behavior, Consumer
- Buyer behavior
- Decision making, Consumer