Interpersonal dependence in brand choice modeling

Research output: Working paper / PreprintWorking paper

Original languageEnglish
Place of PublicationTel-Aviv
PublisherThe Israel Institute of Business Research
Number of pages14
StatePublished - 1999

Publication series

NameWorking paper (Israel Institute of Business Research)
PublisherThe Israel Institute of Business Research
Volume9/99

ULI Keywords

  • uli
  • Brand choice
  • Consumer behavior
  • Brand preferences -- Brand choice
  • Behavior, Consumer
  • Buyer behavior
  • Decision making, Consumer

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