TY - JOUR
T1 - International market expansion for new high tech products through franchising
AU - Ayal, Igal
AU - Izraeli, Dove
PY - 1990
Y1 - 1990
N2 - This article analyzes the problems of high tech manufacturers attempting rapid international expansion for their new products, with limited resources. Independent distributors, licensing, joint venturing, or direct foreign investment are the commonly used channel forms. Yet the analysis shows that there are circumstances under which comprehensive franchising (conventionally used for low tech, standardized products) could be an optimal solution to the channel design problem.
AB - This article analyzes the problems of high tech manufacturers attempting rapid international expansion for their new products, with limited resources. Independent distributors, licensing, joint venturing, or direct foreign investment are the commonly used channel forms. Yet the analysis shows that there are circumstances under which comprehensive franchising (conventionally used for low tech, standardized products) could be an optimal solution to the channel design problem.
UR - http://www.scopus.com/inward/record.url?scp=38249017409&partnerID=8YFLogxK
U2 - 10.1016/1047-8310(90)90004-N
DO - 10.1016/1047-8310(90)90004-N
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AN - SCOPUS:38249017409
SN - 1047-8310
VL - 1
SP - 167
EP - 179
JO - Journal of High Technology Management Research
JF - Journal of High Technology Management Research
IS - 2
ER -